Live R.I.C.H. Book


How can a company with more than 1,600 locations worldwide and nearly a 400 percent growth rate maintain a close corporate culture and a family business atmosphere? The key is an unshakeable corporate Code of Values®. Live R.I.C.H. is a tribute to The Dwyer Group®, holding company of seven franchise businesses, each selling and supporting a different franchise, and their Code of Values, which centers around the themes of Respect, Integrity, Customer focus and Having fun in the process. The book credits those values as providing a roadmap to success for the company and its global network of franchise locations that are part of The Dwyer Group family. The author, Dina Dwyer-Owens, found herself in charge of The Dwyer Group a few years after her father’s unexpected death in 1994. She details the importance of the Code of Values in keeping the business grounded as it grew from $27 million to more than $127 million in revenues in 2004. Her story includes real-life accounts from franchisees, associates, business acquaintances, family and friends that show how the Code of Values has impacted people’s lives and businesses at the grassroots level throughout the nation and the world.

“Here is a company who really gets the big idea. Dina and her team have empowered an entire franchise network, giving them the tools to lead more successful businesses and more successful lives. If ethics rank high in your life, so will this book.”

Mary Ellen Sheets
Founder and CEO
Two Men and a Truck

“The franchise business presents uniques challenges, many of which can crush an unfocused company, The Dwyer Group clearly understands this and Live R.I.C.H. is yet another example of how this company stays razor sharp. Dina’s book shines the spotlight on the people who bring the company’s Code of Values to life, and shows all of us that practicing what you preach can lead to excellence.”

Fred Deluca
Founder of Subway

“It is no accident that most respected, successful companies adopt and abide by a code of values. What makes this book and The Dwyer Group Code of Values so remarkable is the ability to use this code in all aspects of one’s life, both personal and business. The result is the creation of wealth and ersonal pride and satisfaction, an unbeatable combination.”

Steven Siegel
First franchisee to chair the International Franchise Association

Purchase Live R.I.C.H by Dina Dwyer-Owens