Values, Inc.

Values Inc. book coverThrough the success of Dina’s first book Live R.I.C.H. and the many audiences she addressed in the years since, she found a deep recurring connection with people in search of what The Dwyer Group had and a desire to grow that same culture and message to businesses, people and places near and far. So, with The Dwyer Group and our Code of Values as a starting point, she graduate her message in Live R.I.C.H. to the next level.

The result is nothing short of an exciting book to assist others seeking the harmony of living a life with values and reaching their dreams. From the familiar backdrop of The Dwyer Group and its service brands that do an incredible job and touch so many people, the pages of Values, Inc. take readers on a bigger journey to showcase the many other admirable companies, leaders and, yes, even heroes who are a shining beacon to follow as well.

The biggest takeaways are that we are not alone in our pursuit to do the right thing. We are not alone in our quest to be the best. We are not alone in our ability to build exciting businesses and, likewise, lead authentic and meaningful lives. And, most importantly, this book will help others answer the ultimate question of: “How can I do that?” The measurable goal of creating a living code of values that comes to life for those who want it is within reach.

Purchase Values, Inc. on

Bulk Orders


Live R.I.C.H.

How can a company with more than 1,700 locations worldwide and nearly a 400 percent growth rate maintain a close corporate culture and a family business atmosphere? The key is an unshakeable corporate Code of Values®. Live R.I.C.H. is a tribute to The Dwyer Group, a holding company of eight franchise businesses, each selling and supporting a different franchise, and their Code of Values, which centers around the themes of Respect, Integrity, Customer focus and Having fun in the process. The book credits those values as providing a roadmap to success for the company and its global network of franchise locations that are part of The Dwyer Group.

Purchase Live R.I.C.H by Dina Dwyer-Owens

“Here is a company who really gets the big idea. Dina and her team have empowered an entire franchise network, giving them the tools to lead more successful businesses and more successful lives. If ethics rank high in your life, so will this book.”

Mary Ellen Sheets, Founder, Two Men and a Truck

“The franchise business presents uniques challenges, many of which can crush an unfocused company, The Dwyer Group clearly understands this and Live R.I.C.H. is yet another example of how this company stays razor sharp. Dina’s book shines the spotlight on the people who bring the company’s Code of Values to life, and shows all of us that practicing what you preach can lead to excellence.”

Fred Deluca, Founder of Subway

“It is no accident that most respected, successful companies adopt and abide by a code of values. What makes this book and The Dwyer Group Code of Values so remarkable is the ability to use this code in all aspects of one’s life, both personal and business. The result is the creation of wealth and ersonal pride and satisfaction, an unbeatable combination.”

Steven Siegel, First franchisee to chair the International Franchise Association