Monday, October 20th, 2014

“Another excerpt from my Q&A with Franchisor News Magazine in the U.K.”

Q: What are you looking for in franchisees?

A: The Dwyer Group service brands look for franchisees that fit our corporate culture –
our mission, vision and values. That doesn’t necessarily mean you have to be experienced in the service trades either. Our mission is ‘to teach our principles and systems of personal and business success so that all people we touch live happier, more successful lives’. Our vision is ‘to be a world-class company admired for excellence that customers, franchisees and associates experience with The Dwyer Group’. Those men and women looking to deliver a world-class experience to customers, looking to operate their own business, and seeking happiness and success in their lives are a wonderful fit as franchisees. 





Wednesday, October 15th, 2014

An excerpt from my Q&A with Franchisor News Magazine in the U.K.

Q: Why do you think The Dwyer Group of brands have been so successful? What is the secret to achieving global recognition? 

A: At the heart of our success and across our service brands is The Dwyer Group code of values – our roadmap in business and in life. We call it living RICH: following the themes of Respect, Integrity, Customer focus and Having fun in the process. That code continues to attract franchise owners, master licensees and service professionals across our network to deliver a superior experience to their end-user customer as well. By following our code of values and the franchise system, we have grown to more than 1,600 locations around the world, and the expansion continues.




Tuesday, October 7th, 2014

Dina Dwyer-Owens to Deliver Keynote at 2014 US Swim School Association National Conference

Dina Dwyer-Owens, Co-Chair of The Dwyer Group, Inc., will deliver the keynote address at the 2014 National Conference for the United States Swim School Association on Oct. 15, in Charlotte, N.C.

Author of “Live R.I.C.H.: How to build success in your company and your life with a proven Code of Values,” Dwyer-Owens has become a nationally-acclaimed speaker on the topics of ethics in business and the success of The Dwyer Group Code of Values following the themes of Respect, Integrity, Customer focus and Having fun in the process.

Today, The Dwyer Group is one of the world’s largest franchising companies of trades service brands. Combined, those service brands account for almost $1 billion in annual system-wide revenues.

Since her appearances on the CBS Emmy-winning reality show “Undercover Boss” in 2012 and 2013, Dwyer-Owens regularly shares her message to help more audiences build positive environments for their companies and their people with a Code of Values.

That message fits perfectly with the theme of this year’s USSSA conference: “The Culture of the Winner’s Circle.”

“I am a big believer that values bring value, just like the U.S. Swim School Association has its own defined Core Values and Core Purpose,” Dwyer-Owens said. “Ethics and principals will forever have a significant impact on the bottom line for organizations. The Dwyer Group family of service brands would not be a $1 billion business around the world without our Code of Values as our foundation. And there should be no limits to others finding that same happiness in business and in life.”



Tuesday, August 19th, 2014

“Code of Values Bringing Value”

Yesterday, we shared the very exciting news that The Dwyer Group had been acquired by The Riverside Company. This is an exciting collaboration between two growing and successful organizations. But I’m biased when I say, The Dwyer Group is a special company that is attractive for much more than just the numbers.

In my book Live R.I.C.H., I described what it was like when we met The Riverside Company for the very first time many years ago. That experience is magnified today as we prepare for our amazing journey forward.

[book excerpt:]

“When The Dwyer Group agreed to a site visit from partners of The Riverside Company, our visitors were very interested in one thing: our numbers. I was interested in something else: our people and our Code of Values. I told them that if the heart of the business — our Code of Values — was working, the rest would follow suit. The money was secondary. That wasn’t typical of what investors hear, but it made plenty of sense for a company that Lives. R.I.C.H.” 

Indeed, the Code of Values has been our roadmap to unprecedented growth that continues to this day. The Riverside Company purchased The Dwyer Group in 2003, took the company private, and together we took our business and our service brands to a whole new level. That continued when The Dwyer Group was acquired by TZP Group LLC in 2010 and, once again, exceeded expectations for growth. And here we are, acquired for a third time, but with a familiar investor.

Our franchise family has been very fortunate to align with investors in the private equity world who appreciate our corporate culture as a driving force behind who we are and what we do. We live our Code of Values, and our investors understand what that means.

Following the themes of Respect, Integrity, Customer focus, and Having fun in the process – we know how to Live R.I.C.H. at The Dwyer Group. Our Code of Values brings value far beyond just the numbers associated with our business. And that’s an incredibly attractive investment.

Congratulations, team!


Monday, August 18th, 2014

The Dwyer Group, Inc. Acquired by The Riverside Company

WACO, Texas (August 18, 2014) – The Dwyer Group, Inc., one of the world’s largest franchising companies of trades service brands, today announced it has been acquired for the second time by The Riverside Company, a private equity fund with locations in North America, Europe and Asia. The deal with the global investment firm renews a collaboration between two growing and successful organizations. Terms of the deal were not disclosed.

The Dwyer Group, based in Waco, Texas, serves as a holding company for seven residential and commercial franchise service brands. The franchise network includes more than 1,600 franchisees operating in the United States and seven other countries. In addition to its franchise concepts, The Dwyer Group also owns and operates 35 full-service glass stores in Maine, Vermont and New Hampshire. Combined, the service brands account for almost $1 billion in annual system-wide revenues.

Riverside first purchased The Dwyer Group in 2003, taking the company private and working with company management to accelerate growth through acquisitions of new brands, expanding facilities at corporate headquarters, and aggressive development of existing franchise brands. After seven years of growth, the firm sold The Dwyer Group to TZP Group LLC in 2010 where the franchise network and its revenues continued to thrive along with the respected profile of the service brands across the U.S. and around the world.

The Riverside purchase transfers majority ownership from TZP back to Riverside along with a significant reinvestment from The Dwyer Group executive team, and an investment from each brand president within The Dwyer Group companies.

“We’re extremely excited to welcome The Dwyer Group back to The Riverside Company and to become involved once again with franchisees and associates dedicated to a strong Code of Values,” said Sarah Roth, a partner based at The Riverside Company’s Dallas office. “The executive team remains fully committed to the business, and The Dwyer Group service brands are well positioned for more expansion.”

“The Dwyer transaction has been a very successful one for TZP reflecting the very essence of our firm’s strategy of being the Partner of Choice for management teams,” said Sam Katz, managing partner for TZP. “We are very proud of our joint achievements in enhancing the franchisee value proposition and initiating exciting online and offline marketing initiatives. We look forward to continuing our relationship with Dina and the Dwyer team and watching them continue to succeed at building this special company.”

Calling TZP a tremendous partner for The Dwyer Group over the past three-and-a-half years, Dina Dwyer-Owens, Executive Chairwoman of The Dwyer Group, said the successful relationship set the stage for the next bold step forward. “I commend our talented and dedicated team members and their commitment to The Dwyer Group Code of Values that has served as our roadmap as we’ve traveled a journey of unprecedented growth.”

Mike Bidwell, CEO and President of The Dwyer Group, added, “By focusing on our core brands and service to our franchisees, we have enjoyed incredible success that continues to this very day, and that success has been noticed for all the right reasons.”

The entire executive team at The Dwyer Group will remain in place and will work with Riverside to advance the organization to the next level.

About The Riverside Company:

The Riverside Company is a global private equity firms investing in growing businesses valued at up to $250 million. Since its founding in 1988, Riverside has invested in more than 340 transactions. The firm’s international portfolio includes more than 70 companies. For more information, please visit

About TZP Group LLC:

Founded in 2007, TZP Group is a private equity firm with assets under management of over $500 million focused on investments in North American-based business and consumer services companies. TZP targets companies with solid historical profitability and sustainable value propositions, and aims to be a “partner of choice” for business owners and management teams. TZP seeks to invest primarily in closely held, private companies where the owners desire to retain a significant stake and partner with an investor with complementary operating and financial skills to accelerate company growth, increase profitability and maximize the value of their retained stake. TZP leverages its investment professionals’ operating and transaction experience to provide strategic and operational guidance, and is dedicated to long-term value creation. For more information, please visit


Tuesday, July 29th, 2014

Dwyer Group scholarship encourages women to enter trades


The Dwyer Group is looking for more local women to apply for a scholarship aimed at helping women pursue technical and trade careers.

The Waco-based company is kicking off the fourth awards cycle for its Women in the Trades Scholarship Program.

The scholarship is worth $1,500. It can be used at any accredited technical or trade school to obtain training in plumbing, restoration, landscaping, HVAC service or electrical, glass and appliance repair.

But only 21 women have applied for the scholarship since it began in 2012. Of the nine winners so far, none are from the Waco area.

That’s something The Dwyer Group executive chairwoman Dina Dwyer-Owens hopes will change as she continues to push for more women to enter trade fields.

“I think historically there’s been low interest because women don’t typically think about themselves in the trades, but I do know more and more women are considering it now because they’re seeing more women in it,” Dwyer-Owens said.

“It’s a matter of having enough confidence in yourself, and that’s one of the things women struggle with is confidence. But if they really do know the trade, if they really do know how to make the repairs, that’s all it takes is one job and you show the customer, ‘I do know what I’m doing here.’ ”

Dwyer-Owens started the scholarship after her first experience on CBS’ “Undercover Boss,” in which she assumed the identity of a trainee looking to become a service technician within one of the seven home repair franchises in The Dwyer Group.

One segment of the show centers on her interactions with Tanna Marino, a Houston-area Mr. Appliance technician and former stay-at-home mom. Marino told the undercover Dwyer-Owens that a Mr. Appliance franchise owner who serviced her refrigerator asked her firefighter husband to consider a part-time job with him, but she decided to jump on the opportunity instead.

Marino is now part of the The Dwyer Group’s corporate team for the Mr. Appliance brand and also sits on the Women in the Trades committee.

“We had 647 women that contacted us within the first week after the show aired that said, ‘How do I become a technician with one of your brands?’ ” Dwyer- Owens said.

“For years I’ve wanted more women to be involved in the trades, and I have just struggled with how do we get the message out that this is available to them . . . ‘Undercover Boss’ ended up being the outlet.”

Dwyer-Owens said only about 4 percent of technicians in the company’s franchises are women, but she wants to make it close to 50 percent of the workers.

Dwyer-Owens said having more female technicians can improve a franchise’s relationship with customers. For example, she thinks a female technician may be more comforting to certain clients, such as single or elderly women uneasy with male repairmen in their homes for extended work.

Technical trades can also be quite lucrative. Dwyer- Owens said an entry-level drain cleaner may earn $35,000 a year, while some plumbers may gross $150,000. The Dwyer Group also offers discounts on franchise fees to employees based on their years of service through its Hiring Individuals, Recruiting Entrepreneurs (HIRE) program.

“I think it offers women an opportunity they’ve never thought of or considered,” Dwyer-Owens said. “The career path in the trades is that you learn it, and then you can end up owning your own business one day.”

Frances Worthey is director of student life at Texas State Technical College, which has a Women in Technology student support group. Those students trade stories and advice on topics like being surrounded by mainly male peers and balancing their school, work and family lives.

“Sometimes what one person is experiencing in a field can help another person who may have felt isolated or may have felt they were an island by themselves,” Worthey said. “That’s where convincing them that concept of, ‘I can, you can, too,’ comes into play.”

Worthey said a technology scholarship program for women serves as a powerful motivator to help more female students stick with their career plans.

“There are lots of women out there that need career changes, that need to be made aware of technical education and the many opportunities that are available to women, and with that they need the incentive and the encouragement to make that step forward,” Worthey said.

How to apply

The Dwyer Group is accepting applicants for its Women in the Trades scholarship program.

Female applicants must be 18 or older and pursuing technical education or training in plumbing, restoration, landscaping, HVAC service or electrical, glass or appliance repair.

The scholarship is worth $1,500. Deadline to apply is Sept. 30.

For more information, visit or email


Monday, June 2nd, 2014

“Design Your Life…At Any Age”

Today, I am visiting the George Washington Young Adult Borough Center in New York for the second year in a row. And this time, I’m delivering my Design Your Life seminar to some 200 students. These are students that other school districts might have discarded – students who have had an uphill battle to stay in school or aspire to graduate. But this school is doing extraordinary things that will not only help them earn their diplomas but also will prepare them on a path toward a career. And that’s the perfect audience for my Design Your Life seminar!

I usually give this seminar to new franchise owners across our service brands at The Dwyer Group and new associates who join our company. I usually address a working crowd of business owners and salaried employees about setting goals to achieve their dreams. I usually urge them to start thinking about retirement, just as they are joining our company. And it’s one of the biggest rewards for me — encouraging people to set goals so they can do whatever they want in life.

But why do you have to wait to set those goals? There should be no age limit for people to make this journey. And the earlier you dare to dream, the better your chances for reaching those dreams. The students at George Washington YABC will be inspired to do so. Maybe they dream of traveling the world, or going fishing everyday, or having a ranch, or doing mission work in foreign countries. I’ve heard it all. And it all sounded unattainable at the time for the people who wanted those things. But those are all real examples of success stories from our Design Your Life classes. So, for the students who are younger, more energetic, and getting an even earlier start on the career path, there is no time like today to Design Your Life.

Best wishes to them all!



Friday, May 30th, 2014

….communicating honestly and with purpose.









ACTION STEP – It is important for your team to be on the same page with communication!



Friday, May 30th, 2014

….communicating honestly and with purpose.

















ACTION STEP – In the workplace, we all have different styles of communication and we must understand that everyone is different when it comes to communicating.  With better communicating skills, we are a much more productive team!




Thursday, May 15th, 2014

…communicating any potentially broken agreement at the first appropriate opportunity to all parties concerned.

I will not tell the other person how busy I am.

We live in a face paced world and at times we may over commit ourselves. When communicating a broken agreement people don’t want to hear how busy you are, they are busy too. Instead, sincerely apologize for having to break your commitment and strive to complete your agreement.