Dina's Blog

  • Dina Dwyer-Owens Talks About Code Of Values®

    Like most companies, Dwyer Group has an official mission statement and vision; however, unlike most companies, we also have a Code of Values® that each employee is urged to know and follow by heart and with heart. The Code of Values serves as a set of universal guidelines to which we strive to adhere, from the bottom of the organization all the way to the top.

    My father, the late Don Dwyer, Sr., who founded Dwyer Group in 1981 once said: “The strength of a business’s foundation depends entirely on the values of the owner and of the people who operate the business.” His saying has had a deep impact on me, and makes me firmly believe that the success of a company is built on principle first, and profits then follow. By principle, we mean to Live R.I.C.H. by emphasizing Respect, Integrity, Customer Focus and, of course, Having Fun in the Process.

    How do we live with our Code of Values?

    At Dwyer Group, any meeting of three or more employees begins with reviewing the Code of Values. Our weekly R.I.C.H. News email newsletters are sent out to all employees with highlighted values-in-action stories. And I’m always encouraged to find that many of our franchise employees carry a copy of the Dwyer Group Code of Values in their wallets or on their call sheets. Here are a few examples about how we motivate our employees to know the Code of Values by heart, with heart, and to lead their service brands with such core principles.

    Here is a training session at Dwyer Group, where I was happy to share with my employees and future franchisees about our Code of Values and how it has made an impact not only on this organization but also on companies and leaders that we have been working with.

    Part 1: https://www.youtube.com/watch?t=53&v=BuDNT6xU5oo

    Don Dwyer started his business by learning from great leaders to incorporate the best values and principles in his business. After he passed away at the age of 60, we were confused about how to live his legacy and continue to build the company with the principles that he had founded. So we decided to hold ourselves accountable with a more clear and measurable set of values, starting from the management team to our employees as well as our franchisors and franchisees.

    Part 2: https://www.youtube.com/watch?v=sBCgJ6EGipY&feature=youtu.be

    One of my favorite examples about the beep game: Any time an employee saw an executive speaking with profanity and sarcasm, he or she would be allowed say “BEEP” and bring it to their attention. Even our potential strategic partner joined this game in our meeting, and he would never forget it helped him realize that he unknowingly used lots of profanity.

    Part 3: https://www.youtube.com/watch?v=OcoL6szLZII

    We call following our Code of Values as Living RICH to attract and retain great people. I encourage everyone to live and lead with our Code of Values to see how much value you could bring to your customers, your coworkers and the company as a whole as an exemplary worker who follows respect, integrity, customer focus and having fun in the process.


    Thank you so much for watching these videos. I hope you would find as much inspiration about our corporate core values as we do at Dwyer Group. To share this message for how to Live RICH with your entire organization, find our more about a motivational speaking engagement