Thursday, March 26th, 2015

New Book by Dina Dwyer-Owens Challenges Business Leaders To Focus On Values

Now, more than ever, the business community needs a return to values-based operations, says acclaimed author and speaker Dina Dwyer-Owens in her new book Values, Inc.

It’s been said that 95 percent of companies that have a code of values don’t even use it,” Dwyer-Owens said. “You see examples of this everywhere and it is disturbing. I want people to see that by leading with values and taking a stand, they can make a difference and change the world.”

In Values, Inc. Dwyer-Owens hopes to revolutionize the way business leaders think about success by offering inspiring stories from admirable companies, business leaders and even heroes from across the globe who have overcome obstacles using a firm set of values.

As Co-Chair of The Dwyer Group, Dwyer-Owens has long been associated with her company’s signature Code of Values as the heart of the growth and success of the $1 billion organization, which she detailed in her first popular book Live R.I.C.H. Now she is providing a roadmap for others.

Values, Inc. invites a movement to live right and do right in business and in life for a world in need of direction,” Dwyer-Owens says.

The book’s foreword by internationally recognized speaker, consultant and author Brian Tracy underscores that message, saying, “In our fast-moving world today, your values serve as an anchor – a foundation upon which you can build a wonderful life, characterized by self-respect and personal pride.”

Values, Inc. is available at For bulk orders at a discount visit You also can follow on Twitter at @Values_Inc and like it on Facebook at




Wednesday, February 11th, 2015

Stop calling yourself a ‘plumbette’

When Lillian Ann Baumbach of Arlington, Va., became the first woman in the U.S. to hold a Master Plumbers license in 1951, all of the newspaper accounts, as a matter of course, referred to her as “pretty.” It was also noted that she corresponded with hundreds of GIs serving overseas and became a pinup girl for an infantry company in Korea. Somehow in our January print edition I managed to write an entire story about Mark Giebelhaus without once referring to his looks (although he is a dashing and dapper gentleman).

Read more:


Tuesday, January 6th, 2015

The Dwyer Group Acquires Five Star Painting Franchise

I am very excited to announce that as of Friday January 2, 2015, Five Star Painting has joined The Dwyer Group family of brands. Five Star Painting is one of the fastest growing franchise painting companies in North America and we couldn’t be happier to have them join our stellar family of service brands.
Please join me in welcoming the newest addition to The Dwyer Group – Five Star Painting.


Tuesday, November 25th, 2014

Togetherness and Reflection

As we enter the holiday season, I’m reminded of the importance of togetherness and reflection that comes with this time of the year. And 2014 has proven remarkable in both regards for The Dwyer Group.

Our annual reunion in Orlando this past September was a celebration unlike any other as our associates, franchisees, vendors, families and friends looked above and beyond to the future of our businesses. We honored exciting same-store sales growth across our brands in front of record attendance and expanded our skills, knowledge and resources for the bright journey ahead.

Meanwhile, as we look ahead, we continue to embrace our past and the very foundation upon which our businesses have been built. That was once again reinforced as our home team celebrated our annual Founder’s Day festivities, remembering and honoring the man who started it all. December 4th will be the 20th anniversary since the passing of our late founder and my father Don Dwyer Sr. And I know he is looking down on us from Heaven with pure joy at what we continue to do in raising the bar for ourselves, for our expanded service brands and for the world at-large that we serve.

That large world is also increasingly connected as we further develop our service brands on an international stage. The expansion of our global offices with the acquisition of Rainbow International in Germany this year is just one reflection of the focus, energy and opportunity we see on a broader level.

And our focus will be sharp as we prepare for 2015 — a year of learning and growth from our home office team to all of our global locations with the launch of Brian Tracy’s bestselling leadership programs early in the New Year.

For all of this and so much more, I give thanks. On behalf of my immediate family and the greater franchise family at The Dwyer Group, I extend best wishes for a special time of togetherness and reflection to all associates, franchisees, master licensees, frontline service professionals, ProTradeNet vendors and your families. May you have a safe and peaceful Thanksgiving. Blessings to all.

Live R.I.C.H.
Dina Dwyer-Owens
Co-Chair of The Dwyer Group


Tuesday, November 11th, 2014

The Dwyer Group Veteran’s Day tribute video: Watch it now!

The true mark of a hero, in my opinion, is someone who would sacrifice of themselves for the benefit of others. Tomorrow, November 11, is Veterans Day. Our franchisee veterans are the epitome of this definition. They signed their lives over to the military – in times of both peace and war – to serve this great country. Their sacrifices deserve our gratitude.

At Reunion this year, we asked some of our veteran franchisees, “Why are you proud to be a veteran?”  We recorded their answers and created a video documenting their responses. I want to share this video with you now:

I feel strongly that this video will be a great tribute to the veterans in all of our lives. So strongly, in fact, that I have asked our IT department to temporarily allow access to social media sites for this week only. Please take a moment now to share it on your Facebook and Twitter pages – tag the veterans in your life on the post as a way of acknowledging their sacrifices and thanking them for their service. (Although the restriction has been lifted for the week, please use good judgment in your use of these sites, as they will be monitored for excessive use.)

Our founder – my father – Don Dwyer was an adamant supporter of our veterans. He had a true passion for helping them design their life and take control of their future through franchising. During the Gulf war, he founded the VetFran program, offering veterans discounts on purchasing a franchise. Since then, the VetFran program has grown substantially and to date we have provided over $2 million in discounts to veteran franchisees. This is a testament to our commitment to helping veterans live happier, more successful lives.

Veterans Day is a solemn day of reverence, where we give gratitude for the sacrifices made in order that we may live freely in this great country. Elmer Davis once said, “This nation will remain the land of the free, so long as it is the home of the brave.”

Take a moment to thank the brave Veterans in your life.

Dina Dwyer-Owens


Thursday, November 6th, 2014

“$2.3 Million Reasons To Love VetFran”

Today, The Dwyer Group announced that it has surpassed $2.3 million in discounts to military veterans who have been awarded a franchise across our service brands through the VetFran program. As we prepare to celebrate Veterans Day next week, we not only reflect on the great service our men and women of the U.S. military have given to our country but also the opportunities we can provide in return as they enter the civilian world. When Don Dwyer Sr. established VetFran after the Persian Gulf War, he started with a dream to help veterans. It’s wonderful to see the reality that the VetFran program is today. Officially sponsored by the International Franchise Association, some 645 franchise organizations across the country now belong to VetFran and offer financial incentives to veterans who want to own a franchise. I sincerely thank them all!


Click here to read our press release:



Monday, October 20th, 2014

“Another excerpt from my Q&A with Franchisor News Magazine in the U.K.”

Q: What are you looking for in franchisees?

A: The Dwyer Group service brands look for franchisees that fit our corporate culture –
our mission, vision and values. That doesn’t necessarily mean you have to be experienced in the service trades either. Our mission is ‘to teach our principles and systems of personal and business success so that all people we touch live happier, more successful lives’. Our vision is ‘to be a world-class company admired for excellence that customers, franchisees and associates experience with The Dwyer Group’. Those men and women looking to deliver a world-class experience to customers, looking to operate their own business, and seeking happiness and success in their lives are a wonderful fit as franchisees. 





Wednesday, October 15th, 2014

An excerpt from my Q&A with Franchisor News Magazine in the U.K.

Q: Why do you think The Dwyer Group of brands have been so successful? What is the secret to achieving global recognition? 

A: At the heart of our success and across our service brands is The Dwyer Group code of values – our roadmap in business and in life. We call it living RICH: following the themes of Respect, Integrity, Customer focus and Having fun in the process. That code continues to attract franchise owners, master licensees and service professionals across our network to deliver a superior experience to their end-user customer as well. By following our code of values and the franchise system, we have grown to more than 1,600 locations around the world, and the expansion continues.




Tuesday, October 7th, 2014

Dina Dwyer-Owens to Deliver Keynote at 2014 US Swim School Association National Conference

Dina Dwyer-Owens, Co-Chair of The Dwyer Group, Inc., will deliver the keynote address at the 2014 National Conference for the United States Swim School Association on Oct. 15, in Charlotte, N.C.

Author of “Live R.I.C.H.: How to build success in your company and your life with a proven Code of Values,” Dwyer-Owens has become a nationally-acclaimed speaker on the topics of ethics in business and the success of The Dwyer Group Code of Values following the themes of Respect, Integrity, Customer focus and Having fun in the process.

Today, The Dwyer Group is one of the world’s largest franchising companies of trades service brands. Combined, those service brands account for almost $1 billion in annual system-wide revenues.

Since her appearances on the CBS Emmy-winning reality show “Undercover Boss” in 2012 and 2013, Dwyer-Owens regularly shares her message to help more audiences build positive environments for their companies and their people with a Code of Values.

That message fits perfectly with the theme of this year’s USSSA conference: “The Culture of the Winner’s Circle.”

“I am a big believer that values bring value, just like the U.S. Swim School Association has its own defined Core Values and Core Purpose,” Dwyer-Owens said. “Ethics and principals will forever have a significant impact on the bottom line for organizations. The Dwyer Group family of service brands would not be a $1 billion business around the world without our Code of Values as our foundation. And there should be no limits to others finding that same happiness in business and in life.”



Tuesday, August 19th, 2014

“Code of Values Bringing Value”

Yesterday, we shared the very exciting news that The Dwyer Group had been acquired by The Riverside Company. This is an exciting collaboration between two growing and successful organizations. But I’m biased when I say, The Dwyer Group is a special company that is attractive for much more than just the numbers.

In my book Live R.I.C.H., I described what it was like when we met The Riverside Company for the very first time many years ago. That experience is magnified today as we prepare for our amazing journey forward.

[book excerpt:]

“When The Dwyer Group agreed to a site visit from partners of The Riverside Company, our visitors were very interested in one thing: our numbers. I was interested in something else: our people and our Code of Values. I told them that if the heart of the business — our Code of Values — was working, the rest would follow suit. The money was secondary. That wasn’t typical of what investors hear, but it made plenty of sense for a company that Lives. R.I.C.H.” 

Indeed, the Code of Values has been our roadmap to unprecedented growth that continues to this day. The Riverside Company purchased The Dwyer Group in 2003, took the company private, and together we took our business and our service brands to a whole new level. That continued when The Dwyer Group was acquired by TZP Group LLC in 2010 and, once again, exceeded expectations for growth. And here we are, acquired for a third time, but with a familiar investor.

Our franchise family has been very fortunate to align with investors in the private equity world who appreciate our corporate culture as a driving force behind who we are and what we do. We live our Code of Values, and our investors understand what that means.

Following the themes of Respect, Integrity, Customer focus, and Having fun in the process – we know how to Live R.I.C.H. at The Dwyer Group. Our Code of Values brings value far beyond just the numbers associated with our business. And that’s an incredibly attractive investment.

Congratulations, team!