Wednesday, April 22nd, 2015

Blue Bell Did The Right Thing

For all the die-hard ice cream lovers out there, especially those who love a certain creamery in Brenham, Texas, the recent news that Blue Bell recalled all of its product from store shelves across the country was a bit of a sugar meltdown. But it was also absolutely the right thing to do. The company made the wise decision to put public safety above all else after reports of a listeria outbreak. In my opinion, Blue Bell made the ethical choice that emphasizes the importance of real values in action.


In my new book, Values, Inc., I described a similar situation when Johnson & Johnson recalled Tylenol from store shelves in the 1980s after a series of mysterious deaths. The company took a huge financial hit but acted with swiftness and transparency for the safety of the public at-large. Nobody knew if the brand could survive. But Tylenol bounced back and even ushered in a new era in tamper-resistant safety seals for medicines.


In good times and bad times, we are presented with opportunities to make a call. Let’s look for more examples to live right and do right in business and in life in a world in need of direction.


Thursday, April 16th, 2015

Read The Values, Inc. Book Endorsement from Dr. Ben Carson

“At a time when Americans seem to be busily discarding the values that paved the way to our global pinnacle status for the sake of political correctness, Dina Dwyer-Owens makes it clear in Values, Inc. that leading a life guided by high values and principles will not only result in personal success, but will produce societal progress.” – Benjamin S. Carson, Sr., M.D., Emeritus Professor of Neurosurgery, Oncology, Plastic Surgery and Pediatrics at Johns Hopkins Medicine; President and CEO of American Business Collaborative, LLC

Values, Inc.


Friday, April 10th, 2015

Read the Values, Inc. book endorsement from Verne Harnish

”Growing a successful company is like effectively parenting a child. Having strong principles and staying true to them can make the care and nurturing of what you love flourish beyond expectation. Dina’s book details how to make all this happen in scaling up a successful business.” Verne Harnish, CEO of Gazelles and Author of Scaling Up (Rockefeller Habits 2.0) and The Greatest Business Decisions of All Time

Values, Inc.



Thursday, April 2nd, 2015

Read the Values, Inc. book endorsement from Matthew Kelly

“Every day people wonder why the corporate world is such a value-free zone. Most people conclude that it’s because having values is not profitable. But the complete opposite is true… as you are about to discover!” – Matthew Kelly, New York Times bestselling author of The Dream Manager



Tuesday, March 31st, 2015

Read the Values, Inc. book endorsement from Ken Blanchard

“One of my favorite sayings is ‘a river without banks is a large puddle.’ What keeps the river flowering in the right direction is its banks. Values are the riverbanks for organizations as well as people. Read Values, Inc. and apply the values Dina Dwyer-Owens and her company live by. You and your organization will be a lot better for it.” – Ken Blanchard, Coauthor of The One Minute Manager® and Legendary Service



Thursday, March 26th, 2015

New Book by Dina Dwyer-Owens Challenges Business Leaders To Focus On Values

Now, more than ever, the business community needs a return to values-based operations, says acclaimed author and speaker Dina Dwyer-Owens in her new book Values, Inc.

It’s been said that 95 percent of companies that have a code of values don’t even use it,” Dwyer-Owens said. “You see examples of this everywhere and it is disturbing. I want people to see that by leading with values and taking a stand, they can make a difference and change the world.”

In Values, Inc. Dwyer-Owens hopes to revolutionize the way business leaders think about success by offering inspiring stories from admirable companies, business leaders and even heroes from across the globe who have overcome obstacles using a firm set of values.

As Co-Chair of The Dwyer Group, Dwyer-Owens has long been associated with her company’s signature Code of Values as the heart of the growth and success of the $1 billion organization, which she detailed in her first popular book Live R.I.C.H. Now she is providing a roadmap for others.

Values, Inc. invites a movement to live right and do right in business and in life for a world in need of direction,” Dwyer-Owens says.

The book’s foreword by internationally recognized speaker, consultant and author Brian Tracy underscores that message, saying, “In our fast-moving world today, your values serve as an anchor – a foundation upon which you can build a wonderful life, characterized by self-respect and personal pride.”

Values, Inc. is available at For bulk orders at a discount visit You also can follow on Twitter at @Values_Inc and like it on Facebook at




Wednesday, February 11th, 2015

Stop calling yourself a ‘plumbette’

When Lillian Ann Baumbach of Arlington, Va., became the first woman in the U.S. to hold a Master Plumbers license in 1951, all of the newspaper accounts, as a matter of course, referred to her as “pretty.” It was also noted that she corresponded with hundreds of GIs serving overseas and became a pinup girl for an infantry company in Korea. Somehow in our January print edition I managed to write an entire story about Mark Giebelhaus without once referring to his looks (although he is a dashing and dapper gentleman).

Read more:


Tuesday, January 6th, 2015

The Dwyer Group Acquires Five Star Painting Franchise

I am very excited to announce that as of Friday January 2, 2015, Five Star Painting has joined The Dwyer Group family of brands. Five Star Painting is one of the fastest growing franchise painting companies in North America and we couldn’t be happier to have them join our stellar family of service brands.
Please join me in welcoming the newest addition to The Dwyer Group – Five Star Painting.


Tuesday, November 25th, 2014

Togetherness and Reflection

As we enter the holiday season, I’m reminded of the importance of togetherness and reflection that comes with this time of the year. And 2014 has proven remarkable in both regards for The Dwyer Group.

Our annual reunion in Orlando this past September was a celebration unlike any other as our associates, franchisees, vendors, families and friends looked above and beyond to the future of our businesses. We honored exciting same-store sales growth across our brands in front of record attendance and expanded our skills, knowledge and resources for the bright journey ahead.

Meanwhile, as we look ahead, we continue to embrace our past and the very foundation upon which our businesses have been built. That was once again reinforced as our home team celebrated our annual Founder’s Day festivities, remembering and honoring the man who started it all. December 4th will be the 20th anniversary since the passing of our late founder and my father Don Dwyer Sr. And I know he is looking down on us from Heaven with pure joy at what we continue to do in raising the bar for ourselves, for our expanded service brands and for the world at-large that we serve.

That large world is also increasingly connected as we further develop our service brands on an international stage. The expansion of our global offices with the acquisition of Rainbow International in Germany this year is just one reflection of the focus, energy and opportunity we see on a broader level.

And our focus will be sharp as we prepare for 2015 — a year of learning and growth from our home office team to all of our global locations with the launch of Brian Tracy’s bestselling leadership programs early in the New Year.

For all of this and so much more, I give thanks. On behalf of my immediate family and the greater franchise family at The Dwyer Group, I extend best wishes for a special time of togetherness and reflection to all associates, franchisees, master licensees, frontline service professionals, ProTradeNet vendors and your families. May you have a safe and peaceful Thanksgiving. Blessings to all.

Live R.I.C.H.
Dina Dwyer-Owens
Co-Chair of The Dwyer Group


Tuesday, November 11th, 2014

The Dwyer Group Veteran’s Day tribute video: Watch it now!

The true mark of a hero, in my opinion, is someone who would sacrifice of themselves for the benefit of others. Tomorrow, November 11, is Veterans Day. Our franchisee veterans are the epitome of this definition. They signed their lives over to the military – in times of both peace and war – to serve this great country. Their sacrifices deserve our gratitude.

At Reunion this year, we asked some of our veteran franchisees, “Why are you proud to be a veteran?”  We recorded their answers and created a video documenting their responses. I want to share this video with you now:

I feel strongly that this video will be a great tribute to the veterans in all of our lives. So strongly, in fact, that I have asked our IT department to temporarily allow access to social media sites for this week only. Please take a moment now to share it on your Facebook and Twitter pages – tag the veterans in your life on the post as a way of acknowledging their sacrifices and thanking them for their service. (Although the restriction has been lifted for the week, please use good judgment in your use of these sites, as they will be monitored for excessive use.)

Our founder – my father – Don Dwyer was an adamant supporter of our veterans. He had a true passion for helping them design their life and take control of their future through franchising. During the Gulf war, he founded the VetFran program, offering veterans discounts on purchasing a franchise. Since then, the VetFran program has grown substantially and to date we have provided over $2 million in discounts to veteran franchisees. This is a testament to our commitment to helping veterans live happier, more successful lives.

Veterans Day is a solemn day of reverence, where we give gratitude for the sacrifices made in order that we may live freely in this great country. Elmer Davis once said, “This nation will remain the land of the free, so long as it is the home of the brave.”

Take a moment to thank the brave Veterans in your life.

Dina Dwyer-Owens