Live RICH is a popular book about business principles that discusses how a powerful Code of Values can help businesses experience added growth and success.
How can a company with thousands of locations around the world maintain a close corporate culture and a family business atmosphere? The key is an unshakeable corporate Code of Values®. Live RICH is a tribute to Dwyer Group, a holding company of multiple franchise businesses, each selling and supporting a different franchise, and their Code of Values, which centers around the themes of Respect, Integrity, Customer Focus and Having Fun In The Process. The book credits those values as providing a roadmap to success for the company and its global network of franchise brands that are part of Dwyer Group.